Starting Your New Business, Revised Edition

A Guide for Entrepreneurs

Charles L. Martin, Ph.D.

ISBN 10: 1-56052-144-9

ISBN 13: 978-1-56052-144-0

Description:
Everything you need to know to create, launch, and operate any small business

successfully, from preparing a business plan to launching the venture.


Table Of Contents:

Preface

Part 1: The Nature of Entrepreneurship and Entrepreneurs
The Nature of Entrepreneurship
Do You Have What It Takes?
What Makes a Successful Entrepreneur?
Checklist for Going Into Business
Ten Ingredients for Success

Part 2: Doing Your Homework
Screening Your Business Ideas
A Business Plan: What It Is and Why One Is Essential
Steps in the Planning Process
Step 1: Conduct a Situation Analysis
Step 2: Articulate Your Personal Objectives
Step 3: Define Your Business
Step 4: Identify Your Business Objectives
Step 5: Formulate Business Strategies and Tactics
Organization
Personnel
Production
Purchasing and Inventory Control
Record Keeping
Marketing
Managing Risk
Step 6: Develop Forecasts and Budgets
Step 7: Write the Business Plan
Step 8: Review and Revise Your Business Plan

Part 3: Securing the Capital You Need
Potential Sources of Funds
Elements of a Venture Proposal

Concluding Comments
The Back of the Book
Business Terms Glossary
Additional Sources