e-Biz+

Topic-Level Outline

Days: 3

Prerequisites: None

Unit 1 : E-Business basics

Topic A: 0 E-business

A-1: Discussing e-business

A-2: Discussing the value of e-business

A-3: Identifying e-business model types

Topic B: 0 Bricks vs clicks

B-1: Discussing virtual companies and hybrids

B-2: Identifying key drivers of e-business

Topic C: 0 The Internet as the backbone

C-1: Discussing the Internet

C-2: Discussing Internet terminology and resources

Unit 2 : Customer Relationship Management (CRM)

Topic A: 0 Electronic Customer Relationship Management (E-CRM)

A-1: Discussing CRM

A-2: Discussing the implementation of E-CRM

A-3: Discussing customer analysis and profiling

Topic B: 0 Marketing campaign management

B-1: Discussing competitive differentiation

B-2: Discussing Internet marketing tools and technologies

B-3: Discussing marketing campaign management

Topic C: 0 Relationship optimization

C-1: Discussing consumerism and communities of interest

C-2: Discussing personalization and international localization issues

C-3: Discussing CRM and user interface

Topic D: 0 E-CRM continuum

D-1: Discussing data storage and analysis

D-2: Discussing access and E-CRM drivers

D-3: Discussing e-service and CRM project types

Unit 3 : E-commerce

Topic A: 0 An introduction to e-commerce

A-1: Discussing traditional models and success factors in e-commerce

Topic B: 0 The e-marketplace and electronic purchasing

B-1: Discussing the role of intermediaries

B-2: Discussing channel conflict

B-3: Discussing electronic purchasing

Topic C: 0 Security

C-1: Discussing security in e-commerce

C-2: Discussing encryption technologies

Topic D: 0 Facts about e-commerce

D-1: Discussing facts about e-commerce

Unit 4 : Supply Chain Management (SCM)

Topic A: 0 Introduction to SCM

A-1: Discussing Supply Chain Management

A-2: Identifying trading partners

A-3: Discussing synchronization of the supply chain

Topic B: 0 Supply chain models

B-1: Discussing supply chain models

B-2: Discussing supply chain portals and strategies

Topic C: 0 SCM technology

C-1: Discussing technologies

C-2: Discussing VPNs and extranets

C-3: Discussing XML

Topic D: 0 Automating logistics

D-1: Discussing logistics automation

Unit 5 : Infrastructure Management (IM)

Topic A: 0 About Infrastructure Management (IM)

A-1: Discussing infrastructure management

A-2: Discussing business process analysis and systems architecture

A-3: Discussing systems technology

A-4: Discussing database architecture and enterprise development model

Topic B: 0 Increased management and maintenance

B-1: Discussing performance management and monitoring

B-2: Discussing database administration and content management

B-3: Discussing network and information security

B-4: Discussing security

Topic C: 0 Disaster planning

C-1: Discussing disaster planning

Unit 6 : E-business management

Topic A: 0 E-business strategy, design, and planning

A-1: Discussing e-business approach

A-2: Discussing success factors for e-business initiatives

Topic B: 0 Development and implementation issues

B-1: Discussing RAD and BPR

B-2: Discussing rollout methods

Topic C: 0 Legal and regulatory issues

C-1: Identifying regulatory issues

C-2: Discussing legal and regulatory issues